Gwen Cu is country's most beautiful

This one's a little bit late, but what the heck. My congratulations still to the managing director of Avenue Square and the lovely wife of Mr. Allan Cu, president of G7Holdings (builder of the Avenue Plaza Hotel) and CEO of G7Bank (one of the country's biggest rural banks) for the achievement of being named as one of the country's most beautiful women for 2007. Full story below, courtesy of Bicol Mail.

Philippine Daily Inquirer reports about Avenue Square

After all the hardwork, the perseverance, and the commitment to always make things better based on our positioning, is there any other sweeter thing than the affirmation that comes from other people, much more independent and reputable individuals and institutions like the multi-awarded City Goverment of Naga under Mayor Jesse M. Robredo, the Bicol Mail, and the Philippine Daily Inquirer?

Here is the PDI report.

Bicol Mail's version here.

Given above, May I just take this opportunity on behalf of Avenue Square to say:

DIOS MABALOS PO SA GABOS!

Thank you to all especially to those who spoke in the report; to Mr. Juan Escandor Jr. for taking interest on us and writing about us; and of course, to BM and PDI! Thank you also to our beloved "Avenuers" (Avenue Goers) because we could have not done it without your support and patronage. Above all, thanks God for whose Greater Glory here on Earth we ultimately dedicate whatever success we are enjoying right now and we aim to achieve in the future.

Cheers!

Awesome September 2007 events at Avenue Square

It's Time - for the Standards of Richard Poon
Friday, 7 September 2007
Al Fresco area

Don't we love the standards? Don't we love to rediscover and bask, time and again, in the warmth, the eloquence, and the undying greatness of the timeless classics?

Don't we want to listen to the splendid musical works from the likes of Frank Sinatra, Harry Connick, and Tony Bennett? How about some new, fresh arrangements of the other well-loved standards of Rod Stewart and Michael Bublé, the crooner himself?

If we do, then we will appreciate and even allow Richard Poon (pronounced Pün) to take us to a cruise through the various eras of great music and wondrous memories - amidst the soothing ambiance of Avenue Square's al fresco dining area.

For the younger ones or souls, do not fret, because he also has a repertoire of contemporary hits, albeit arranged in an "old school" way, that delights and warms the hearts.

It's time - for the standards of Richard Poon.

Coming to you this Friday, September 7. Admission is free.

Just be there; and - of course - enjoy.


Nine Days of Penafrancia (Bob Mendoza Images)
September 7-16, 2007
Main Lobby

September, as we know, is the month of Peñafrancia festivities, a regional fiesta drawing in countless devotees from all the Bikol region as well as pilgrims from all over the country, to Our Lady of Peñafrancia, our Ina.

This September, we will also witness a one-of-kind photo exhibit dubbed as 9 Days of Peñafrancia: Bob Mendoza Images. The exhibit marks many firsts: it is the first-ever one-person photo exhibit to be held in the Bikol Region and the first-ever single-event photo exhibit on Our Lady of Peñafrancia.

9 Days of Peñafrancia: Bob Mendoza Images is a product - a certain culmination- of a 10-year coverage of Penafrancia festivities by Dr. Bob Mendoza. A practicing eye doctor in Naga City, Dr. Bob, as he is fondly called, is a native of Pasay City. He moved to Naga City in 1997 and has since then become a devotee of Our Lady. Uniquely, the doctor expresses this devotion through photography. He was, in fact, the chief photographer of the coffee-table book Ina and the Bikol People published in 2002.

Dr. Bob Mendoza has selected the 50 of his best photos for the exhibit in a range that captures the dimensions of faith and arts: from the profane to the sacred, from the human and the divine, from the festive to the solemn. Images abound in the event, including those around the novena to Ina, the Traslacion, when the Virgin is carried to the old cathedral; and the Sakay, when She is brought back to her Shrine by the river.

This photo exhibit is sponsored by Canon Philippines , Avenue Square, and organized by Ina nin Bikol Foundation.

The activity is also a fund raiser. All photos to be exhibited are for sale, with proceeds going to a fund to be used for the poverty alleviation programs of Ina nin Bikol Foundation, the foundation Dr. Bob has been supporting since 2000.

The exhibit will be formally opened on September 7 at 9AM and will run until the 16^th."

-- Most of the information come from Fr. Wilmer Tria himself, Founding Chair of Ina nin Bikol Foundation and Project Director of Ina and the Bikol People: A Journey of Faith, via email to The Quackroom.

Cidade de Bossa (City of Bossa)
with Sitti Navarro
Thursday, 13 September 2007
Avenue Convention Plaza


(Full story/article coming, as we are making final all our 'surprises' for all of you, you see we just keep on adding and adding 'surprises' (like, hmm, who knows we might give away some famous signature flip flops? *winks*), as this Brazilian-inspired event also serves as our way of saying thank you to all Cidade de Bossa denizens, the part of our clientèle who are into good music, new things/concepts, theme parties, Bossa Nova, or Samba, or anything Brazilian. Meanwhile, rest assured that this one will be better, way much better, than Sitti's first stint here at Avenue Square. Prettier, bolder, lovelier, Sitti will surely caress your ears and win your hearts again for the nth time in a more special and intimate way (with new songs to boot!). Plus, things to watch for include the fine Brazilian bar chow to be prepared by our resident chef; Brazilian cocktails; the other fascinating and invigorating sounds, music, and even 'images' of Brazil; the chance to meet up with fellow 'denizens', many of whom I've known to be, by experience, really beautiful people inside and out; and other fun gimmicks to help you 'loosen up', 'mingle', 'chill', and 'indulge'. The only question is: voce faz parte disso?)


This is just an installment. More events may be made final soon and should be posted here. Please click on the pictures to see bigger versions. Stories to follow. Dios mabalos po!
(Update: "Cidade de Bossa" tarp design not the final one. Will just update tomorrow. Thanks!)

Of Avenue Plaza Hotel updates, plus, plus; MLQ3 link; Bicolano Bloggers Summit; grateful thoughts; and apologies

1. THE QUACKROOM. First of all, let me just thank everyone who has made me realized that The Quackroom, this humble site of mine which I still consider to be in its 'formative stages' if you may, is being read or at least being checked regularly for updates by a good number of people (na pala). I appreciate your emails and your text messages. Thank you for your comments and suggestions. Keep those insights coming, please. I also appreciate those who personally let me know that The Quackroom is within their radar, so to speak, and that I am not, after all, just talking to myself or just to my honey Erica who also writes, blogs, and wonders; Mr. Tim Capellan of Unscathed with whom I have had a series of discussions in the past, the most animated being on my post that first got a link from Manuel L. Quezon III (one of those young personalities whom I really respect; the country's leading pundit-cum-blogger; and someone I personally would love to have as a Guest-of-Honor/Guest Speaker/Special Guest in the proposed Bicolano Bloggers Summit with Ms. Janette Toral whose Filipina Writing project is another addition to her impressive list of creative and great projects, Ms. Shari Cruz, Ms. Bianca Gonzales, Mr. Jim Paredes, and the Neil Gaiman himself being in my personal wish list as well. Dream on Ducks.); or to my former seatmate/classmate Irvin of Filipinayzd, whom I would like to congratulate for his leadership, initiative, and efforts that paid off recently when his project, the Bikol Wikipedia, has been conditionally approved. I hope I could soon be of help to your cause bro. Malugaran lang talaga ako ning dara-dakula, makontribwer man ako. Pasensya na muna tabi Vin.

Big thanks also for those who voted for, campaigned for, and supported my entry in the Wika 2007 Blog Writing Contest spearheaded by Pinoyblogosphere.com. I also would like to congratulate the men and women behind these noble projects (the website and the contest), some of them are proud Bicolanos too like Andianka and Bratyfly who celebrates her 2Xth birthday by giving away "a 1 year domain registration (plus a webhost?) and a surprise gift to two lucky commenters" as a "way of saying “Dios Mabalos Po!” for supporting her website. Happy Birthday again Braty -- ba ba bam! Ha-ha! :)


2. THE AVENUE PLAZA HOTEL. However with regard to some of the emails, I apologize to those who inquired about matters that concerned The Avenue Plaza Hotel because sadly, I do not have all the answers to your queries. Further, while I do have for some of your questions, I chose to refrain from answering to give way to the already activated management team of Naga City's newest hotel to function officially. I have already forwarded your emails to them. But rest assured that I personally asked them to respond to you as soon as possible for your convenience. Anyway, thank you so much for your interest. (Update: The Avenue Plaza Hotel website is now ready to be activated - very soon, as I was told by Mr. Pedrito Quiamjot, the general manager of APH. I'll update in awhile. I will just confirm. Thanks.)
(Update 2: Magno "Dude" Conag of Mobius Strip Studios just called me up and confirmed that there are still some nitty-gritty about the APH website that are being perused by the management. So in lieu of the official website, a "Splash Site", as what Dude calls it, or a temporary site will be activated tomorrow where you may view basic information about the hotel and reserve rooms online.)


Lastly, currently, the hotel, as revealed by my latest conversation with my immediate boss and G7Holdings Corp President, Mr. Allan S. Cu, is already almost fully-booked for September. And for all those who have been asking/raising their concerns about this, yes, the hotel will be operational this September (Update: September 7 to be exact, according to Mr. Ped,with the Philippine Association of Medical Technologists (PAMET) as its first institutional client. PAMET will have its Southern Luzon convention here in Naga City, as confirmed by Mr. Rexy Alvarez, the amiable RMT of G7Bank and the FLC Foundation, Inc, the corporate social responsibility arm of the FLC Group of Companies for which I previously worked as its Program Director/OIC). You may have already heard that it had its soft launch last July 28, this year, which I blogged about here although almost taciturnly. I promised more updates, but alas, they did not come. To which, I sincerely apologize again. Sigh, so many things to do, so little time.

3. BLOGGING & MORE APOLOGIES. Thankfully, Naga City's most essential blogger, Willy Prilles, fluently reported about the event on his blog. On the same post, by the way, Willy also told us about Dr. Danilo Gerona's conferment of the rank Professor by Fr. Joel Tabora, Ateneo de Naga University's president, "in a celebration that overflowed with food and wine". Highly deserving; my congratulations to Professor Danny and his family. The read brings me back to the many meaningful encounters that I had in the past with him, one of which I even blogged about. I am not sure if you have noticed but in that post I once again stated that the article would be continued. Until now, the continuation is yet to be written. Sigh, you know what's coming your way, more apologies. The reflection of Dave Bercasio, my cousin and former Executive Director of Naga City People's Council (and whom I wish would resume blogging again soon), about the need of a blogger to actually allocate certain portion of time everyday to blog leaps into mind. But then again my failure to follow through some of my posts is not just about the lack of commitment on my part to allocate time, but also about the lack of time/available time altogether especially during those times when I was very busy with a lot of things (which even induced me to step back at the end of the year). Good thing that I am already joined by another Atenean and Development Communication graduate,Mr. Stephen Paul Dichoso, in the Marketing/Events department of Avenue Square. Paul is a former Disc Jockey for Ateneo's Beat FM, former Media Studies Society officer, and former trainer for Governor L-Ray Villafuerte's English Proficiency Program. Watch for his own blog to come out soon, or so he says.

4. BICOLANO BLOGGERS SUMMIT. There is a proposed Bicolano Bloggers Summit, tentatively set for November. I have been meeting with Mr. JR Relloso, a seasoned Marketing instructor from Ateneo de Naga who is volunteering his group to help Bicolano bloggers organize this event. I wish Bicolano bloggers can close rank and make this dream a reality. Avenue Square's Convention Plaza can be a possible venue for this event. Avenue Square is a possible sponsor. If there are Bicolano bloggers out there who may have stumbled upon this post, please feel free to air your ideas regarding this proposal. We are set to meet again probably next week, so I wish to invite any Bicolano blogger who might be interested to help organize this to join us. Just let me know, please, in advance if you wish to attend.

5. AWESOME SEPTEMBER 2007. Awesome September, one of our most successful campaigns last year, is in for another run this year. In my previous post regarding this, I revisited the events that took place under its banner and also called on possible corporate sponsors that may want to partner with us this year. I am happy to share that a number of reputable companies have already joined us for this year's staging of Awesome September events, which include San Miguel Beer Corporation, Smart, Studio 23, ABS-CBN, MOR Radio, Coca-Cola, Goodyear, Suzuki, Bayan Telecommunications, Energizer, Eveready, Schick, Shakeys, Max's, and The Coffee Beanery. In connection with this, let me say that I am quite impressed with the aggressiveness of homegrown business houses like Naga Orienatal WOK (Naga City's only authentic Chinese restaurant) and Lisam Enterprises (Bicol's largest and most trusted one-stop-shop for car owners/buyers) and its newest sibling, the Autoyard Detailing Center. Of course, we are also happy to know that our long-time partners are still there for us like the City Government of Naga, the Camsur Watersports Complex, Bicol Mail, Soleil/Havaianas, and my favorite news and current affairs radio station, DWNX. Not to mention all our tenants here at Avenue Square. Negotiations are still on-going with other groups, institutions, and companies.

6. AWESOME SEPTEMBER EVENTS. Details tomorrow. Promise na talaga. Sure na yan. For the meantime, here is a peek at one of the events everyone should look forward to here at Avenue Square, Bicol's first and premier lifestyle center, via this teaser placed hereunder.




God bless everyone.

Avenue Plaza Hotel pre-launching tonight; meantime, Avenue Square's newest "gift" to be launched

Naga City Journal and other media outfits have already reported this:

NAGA CITY – Dubbed as the most anticipated event in Bicol, G7 Holdings Corporation announces the pre-opening rites for the soon to be fully completed posh and glittering Avenue Plaza Hotel, along Magsaysay Avenue, the city’s scintillating entertainment and food strip.

Opening rites will start at 6:30 in the evening of Saturday, July 28, 2007 to be hosted by the Cu family led by G7 Holdings President Fidel ‘Totoy” Cu and son Allan, along with guests City Mayor Jesse Robredo and First Lady Leni, other city officials, friends and associates and known personalities from the religious, business, and civic sectors.

Guests and promenaders will be treated to a live concert featuring “The Company” at the Avenue Convention Plaza after the formal ceremonies and cocktails.

The hotel will be formally opened for business in August, next month, it was also announced.

Likewise, Avenue Square's newest "gift" to its clientèle will be launched tonight via a wonderful program that will be highlighted by our "cover girls". Hint: They're considered by many as three of Naga City's and Bicol's women of distinction.

A simple and special tribute has also been prepared for three respectable men considered "Pillars of a New Bicol".

The Company, the country's premier vocal group, are already here and just had their sound-check at the convetion plaza.

A lot of Bicol's "who's who" have already confirmed that they are coming.

The "Avenue to a new Bicol" opens up tonight.

More updates later.

Behind the Scenes: The Making of Another "First" in Naga

July 20, 2007
3:35 AM


We are still working here inside the Avenue Square administration office - editing, proofreading, and trying hard not to fall asleep all at the same time. For the past three days, we have been like this. This is for the newest addition to the list of "firsts" that we have successfully introduced here in Naga City and thankfully, were embraced by our target clientèle.

A week from now, we are going to launch it, and we hope and pray that our sacrifices and efforts will eventually bear great fruits. Our "cover girls" are some of the most decorated and stylish ladies in the city and probably, in the region. (Care to guess who?)

We are very sure that you will learn a lot from them through the feature articles written about them.

On the one hand, UNLIKE the several lifestyle centers being built or about to be constructed on several areas along Magsaysay Avenue, this new "baby" of ours will NEVER be a "me-too" product. On the other hand, LIKE Avenue Square, it will be a pioneer, a purveyor, and champion of innovative thinking, entrepreneurial spirit, visionary leadership, and an elegant, smooth, intelligent, and meaningful lifestyle.

We ask you then to travel the road to boundless possibilities with us. Meantime, I daydream of my pillows and bed, and my dreams, and wanderings...

Awesome September, Parokya ni Edgar, Bea Saw, Corporate Sponsors, and Avenue Square

As the Peńafrancia executive council reconvened, the city of Naga officially began its preparations for this year's Peńafrancia Festival. September is once again just around the block. Of course, when we talk about September here in Bicol, we can not not deal with the feast of our dearly loved "Ina", the Lady of Peńafrancia.

Avenue Square made its presence felt big time last year with its "Awesome September" campaign. While the entire management and staff of Avenue Square and its sister companies participated in the religious and more essential events of the festival with our bosses (the Cu family whom a lot of Bicolanos know to be very religious, philanthropic, and generous to the Church and its ministries) leading the way, as a lifestyle hub in Bicol, Avenue Square also made it a point that it contributed to the colorful celebration of the festival.

"Awesome September" was a huge success. It was, well, truly awesome! We had some of the biggest and most attended events last year under its banner, like the SMB grand street party that featured, among other Manila party bands, recording artists Imago; the Lisam Extreme Trans Show, considered by many as the biggest trans show (combination of cars and motorbikes show) ever staged here in Bicol (Avenue Square partnered here with Lisam Enterprises, Bicol's most trusted and leading one-stop-shop for car owners); the Brownman Revival (a very popular reggae band/recording artists) concert and the FHM fashion show (that featured sexy FHM male and female models) which were part of the same Lisam Trans Show; and the Wings Tour that was top-billed by the all-Ateneo Parokya ni Edgar, a Filipino band who has been dubbed as the "Pambansang Banda ng Pilipinas" for its almost iconic status and phenomenal success in the music industry that has already spanned over two decades (I would'nt wonder if bands of the future would one day come up with a tribute album for this group, in the same breath as the tribute albums made by bands of today for Eraserheads and the APO Hiking Society). The Miss Bicolandia 2006 pageant (that had by the way Beatriz Saw, a fellow alumus of Ateneo's Media Studies Department and member our college clique "Babytoys", of Pinoy Big Brother 2 fame as one of the candidates) even had its post-pageant dinner at the Avenue Convention Plaza.

With all of these said, Avenue Square is opening its doors to interested corporate partners for its upcoming September campaign. I have uploaded here the communiqué that I and my team had composed in connection with this.
























For inquiries and details especially about our event line-up for this year and investment packages, please feel free to contact me here or email me at donaldbercasio@gmail.com. Your investment with Avenue Square, Bicol's first and premier lifestyle center, will surely go a long, long way. Slots are limited though, so touch base with us now!

Thank you and more power to everyone!

Bicol's premier lifestyle hub opens doors to partners for September festivities

As the Peńafrancia executive council reconvened, the city of Naga officially began its preparations for this year's Peńafrancia Festival. September is once again just around the block. Of course, when we talk about September here in Bicol, we can not not deal with the feast of our dearly loved "Ina", the Lady of Peńafrancia.

Avenue Square made its presence felt big time last year with its "Awesome September" campaign. While the entire management and staff of Avenue Square and its sister companies participated in the religious and more essential events of the festival with our bosses (the Cu family whom a lot of Bicolanos know to be very religious, philanthropic, and generous to the Church and its ministries) leading the way, as a lifestyle hub in Bicol, Avenue Square also made it a point that it contributed to the colorful celebration of the festival.

"Awesome September" was a huge success. It was, well, truly awesome!We had some of the biggest and most attended events last year under its banner, like the SMB grand street party that featured, among other Manila party bands, recording artists Imago; the Lisam Extreme Trans Show, considered by many as the biggest trans show (combination of cars and motorbikes show) ever staged here in Bicol (Avenue Square partnered here with Lisam Enterprises, Bicol's most trusted and leading one-stop-shop for car owners); the Brownman Revival (a very popular reggae band/recording artists) concert and the FHM fashion show (that featured sexy FHM male and female models) which were part of the same Lisam Trans Show; and the Wings Tour that was top-billed by the all-Ateneo Parokya ni Edgar, a Filipino band who has been dubbed as the "Pambansang Banda ng Pilipinas" for its almost iconic status and phenomenal success in the music industry that has already spanned over two decades (I would'nt wonder if bands of the future would one day come up with a tribute album for this group, in the same breath as the tribute albums made by bands of today for Eraserheads and the APO Hiking Society). The Miss Bicolandia 2006 pageant (that had by the way Beatriz Saw, a fellow alumus of Ateneo's Media Studies Department and member our college clique "Babytoys", of Pinoy Big Brother 2 fame as one of the candidates) even had its post-pageant dinner at the Avenue Convention Plaza.

With all of these said, Avenue Square is opening its doors to interested corporate partners for its upcoming September campaign. I have uploaded here the communiqué that I and my team had composed in connection with this.
























For inquiries and details especially about our event line-up for this year and investment packages, please feel free to contact me here or email me at donaldbercasio@gmail.com. Your investment with Avenue Square, Bicol's first and premier lifestyle center, will surely go a long, long way. Slots are limited though, so touch base with us now!

Thank you and more power to everyone!

Avenue Square

It does feel great that Avenue Square, Bicol's first and premier lifestyle center, has been attracting more and more people - beautiful people at that! - everyday and every single night. It is always a joy to see a lot of these smart and good-looking people going here and there; dining at Max's, Wok, Shakey's, Little A. Sia, or Peaberry; relaxing under the royal palm trees at its Al Fresco dining area; pampering themselves at David's Salon or Skinsystems; enjoying the company of colleagues, friends, and kins; relishing achievements and victories; sipping coffee at The Coffee Beanery or feasting on some non-fat ice cream from Arce Dairy; partying or just chilling-out at Lolo's Bar; delighting in their new pairs of Havaianas signature flip-flops; contemplating (may be conceptualizing the next big business idea, coming up with a most important personal decision, or the next surefire corporate strategy!); browsing through the internet (via our free wi-fi internet access) or perhaps, blogging, like what Willy Prilles, one of my most fave bloggers in the blogosphere and one of the country's premier bloggers, does here (and who by the way believes that "hands down, Avenue has, in less than a year, become the place to be in Naga" -- thanks "Senator" Willy! =>) or simply, spending their time casually and living the good life in style here at Avenue Square. After almost a year of really working hard to promote the place to our target market, it's encouraging and fulfilling to see more and more people of that market finding their way here.

This weekend, a consultant will be coming over from Manila to facilitate our strategic planning for 2007. We weren't able to conduct one last year because we were just sooo busy with a lot of events that I strongly believe have hugely contributed to the success of this place today. Those were events that did not only bring in the crowd last year (so that the crowd could have a "taste" and sample of what the place could offer to its guests) but more importantly, promote, affirm, and support Avenue Square's "positioning" in the market.

"Positioning" in marketing, as some of us know already, is the "aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category". It is also "where one's product or service fits into the marketplace."

Simply put, it is a perceptual location and image in the minds of our desired clients. It is how our target market see us in their minds which greatly affects how they decide on their purchases and patronage of a certain product, brand, or organization. But this deserves a separate post and a more thorough discussion.

Going back, I am confident that Avenue Square will reach more milestones this year, provided that it keeps its focus and maintains its enlightened strategic actions.

Besides, what for that G7Holdings,Inc., its developer, has invested a lot on this ambitious and trendsetting project and people like us in the management/marketing team have been really working doubly hard each time if we will not eventually see Avenue Square on where it was really envisioned to be at in the future.

And that is to be the lifestyle center of choice of Bicolanos/Bicolanas and our guests here in the region and to be that enduringly spanking, clean, and comfortable place that offers that really refreshing, unique, and exciting tenant mix and amenities, most convenient and memorable experience, outstanding professional and responsive service, and exceptionally compelling and innovative programs and events for the pleasure and satisfaction of the most discriminating of the cosmopolitan consumers of Naga City and the region who crave for for the highest quality and the finest specialty dining, shopping, and overall lifestyle experience that is also chic, remarkable, and truly worthwhile.















(Photos from the top: Avenue Square moments before The Coffee Beanery's Grand Opening celebration and superb violinist Jay Cayuca's concert; alluring and multi-talented Bossa Nova princess Sitti at the Avenue Nights: Primero concert; Avenue Square at summertime already packed with people for Primero; FHM models at one of the shows during Awesome September that also featured Bicol's biggest trans show, the Ms. Bicolandia Pageant, a Brownman Revival concert, and a Parokya ni Edgar gig; our very recent celebrity guests Echo and Heart after the Paglaom Alliance benefit concert with the author and secretary general of Paglaom Alliance at Peaberry Fine Cuisine restaurant; and the Ateneo Golden Knights celebrating a championship run in a huge basketball tournament here in Naga at Little A. Sia asian flavors and grill resto--> congrats "coach of the year" Nols!. See more photos of events at Avenue Square here)

PS -- We are excited about our Saturdays here at Avenue Square this January because we are giving way to some fresh but great talents to provide the music as you dine, wine, and unwind at our Al Fresco area. Last Saturday, we had an up-and-coming Bossa Nova group who calls itself "Slice" (They might return for another performance on one of the remaining Saturdays with their new "bossanized" reggae repertoire - which they promised- and other old favorites). This Saturday, we shall have an accoustic-cum-classical group led by Moi (sometimes dubbed as the "Andrea Bocelli of Naga City").